Public Relations & Social Marketing Insight

It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.

Check out these dozen data points that grabbed our attention:

1. Big Game versus going big on Snapchat
On Thursday, we looked at how many types of digital ads equaled the cost of a 30-second Super Bowl TV spot, which comes in at $5.6 million this year. For Snapchat sponsored lenses, 17 of them add up to one Big Game commercial. A branded lens on the mobile app, according to digital agency Essence, costs roughly $329,400.

2. Redditors love mobile reading
Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app....

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:

- 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.

- 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.

- 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....

Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. 

“The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....

Here are some of the most interesting digital marketing stats we've seen this week.Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.