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Wittingly or not, major global corporations are helping fund sites that traffic in fake news by advertising on them.
Take, for instance, a story that falsely claimed former President Barack Obama had banned Christmas cards to overseas military personnel. Despite debunking by The Associated Press and other fact-checking outlets, that article lives on at "Fox News The FB Page," which has no connection to the news channel although its bears a replica of its logo.
And until recently, the story was often flanked by ads from big brands such as the insurer Geico, the business-news outlet Financial Times, and the beauty-products maker Revlon.
This situation isn't remotely an isolated case, although major companies generally say they have no intention of bankrolling purveyors of fake news with their ad dollars. Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable....
Fake news is a big marketing challenge for the biggest advertisers. Remaining apolitical and protecting your reputation is paramount and difficult in the digital world.