Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Online Shopping Is Transitioning to a More Touchy-Feely Model | Re/code

Online Shopping Is Transitioning to a More Touchy-Feely Model | Re/code | Public Relations & Social Marketing Insight | Scoop.it
From recode.net - October 2, 2015 10:14 AM

Customers want to feel how a product fits in their hand as well as how it fits into their lives. In short, they want to experience a human connection. Every step from the initial introduction of a product to the walk-through of its final setup needs to be engaging and (ideally) enjoyable both in-store and online.


Within the next five years, any vendor with a large offering of premium products will have to provide this immersive experience or risk being put out of business by companies that do....

Jeff Domansky's insight:

One of the challenges ahead for marketers is to meet the needs of consumers to touch and feel products before they buy online. A big challenge indeed.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Create Great Content Experiences Along the Buyer’s Journey

How to Create Great Content Experiences Along the Buyer’s Journey | Public Relations & Social Marketing Insight | Scoop.it
From www.infusionsoft.com - August 27, 2015 6:43 PM

Consumers will only pay attention to you when they’re motivated to do so. Interaction and education along the buyer’s journey is the best way to gain their attention and keep it. Obviously, you need to understand your target consumers before you can offer something valuable or helpful to them, but, once you’ve gained their permission to market to them, you can be strategic about guiding them along the buyer’s journey and positioning offers at just the right moment. 

What is the Buyer’s Journey?

The buyer’s journey includes the steps that consumers take in the buying process. After buyers become aware of their needs and begin researching solutions, they generally proceed to three additional stages: Consideration, Recommendation and Purchase. These buyer journey stages map closely to the Lifecycle Marketing stages within the Sell phase: Educate, Offer and Close....

Jeff Domansky's insight:

Craft your content marketing to fit within the "buyers journey" for better results.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn