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For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. I encourage you to check out my post kicking off this series. The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing.
During a recent conversation with the EIU, John Hagel, co-chairman of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me
Excellent post by Sanjay Dholakia on the Marketo blog. He interviews John Hagel of Deloitte who offers some inspiring and fascinating opinions about marketing success in the future. I really like the new ROI – "return on information." Highly recommended reading. 9.5/10