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... because fake reviews are not only immoral -- but also illegal
It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their experience with our service and product. Unfortunately, waiting for a natural regular inflow of customer reviews is a "plan" that will often bring rather disappointing results.
The thing is You Need a Strategy. A strategy that is better than the one already adopted by your strong competitors. A strategy that will turn your customers into your private brand advocates. It will not take overnight to plan it and execute it but it will make a difference in the long run.
Having your own Review Gathering Strategy is important. So, if you are clueless of how your business could benefit from it, you've finally found out the reason why you suck at securing customer reviews, now you only need to work your way around it....
Are you looking for more business?
Wondering how social media can shorten the sales process?
Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.
In this article you’ll discover how to connect with prospects on social media....
Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.
Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important — I’m just not sure we all know what omnichannel means or what it looks like in practice. Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016....
There was flash sales, which, with a few exceptions, are dead as a model that can sustain a huge, profitable standalone business. There was the daily-deal phase, which is also essentially dead as a standalone business, outside of Groupon. The rise and fall of LivingSocial is a good cautionary tale.
And then there is subscription commerce: Products delivered in a box to you on a regular basis. This model has experienced a bit of a renaissance in recent years, with companies like Honest Company, JustFab and Blue Apron landing valuations of $1 billion or more. But there have been flameouts, too, and I think there is the potential for many more.
It’s been fun, but the party could be over
Together, these categories have been responsible for a significant portion of breakout commerce companies during this time. The first two categories are built on the back of impulse-driven purchases, with the help of a time-sensitive offer that seems too good to...
Understanding the psychology of consumers at different moments is more effective than just knowing their demographics or interests. Timing is everything in advertising, and mobile can wait for just the right moment to reach consumers.
Here are examples of brands that have successfully used a moments-based approach to mobile advertising....
Disrupters are no longer chomping away at your market with lower priced alternatives. They are fundamentally changing the rules and dynamics of industries and creating new markets and economies. They attack markets with new business models that are agile and scalable. And they let their customers do their marketing, creating ripples across industries and redefining customer expectations.
Looking at the key characteristics of disrupters and the implications they have on the market, disrupters are fundamentally different to traditional competitors. They develop their products through rapid low-cost experimentation utilising popular platforms. Products are marketed to all customer segments immediately, enabling them to trial and perfect their products as they learn about their users. As a result, the adoption of product and services is significantly accelerated....
Shoppers have always had different personalities. They are motivated to buy for all kinds of reasons, and their shopping strategies can be radically different.
In order to stay competitive in an increasingly challenging online ecosystem, marketers need to understand exactly what drives the behavior of the shoppers who frequent their online stores. Here are eight types of shoppers based on personality types and how marketers can provide the best online experiences to reach them...
Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.
Understanding how the human brain works is fascinating, but it’s also good business.
Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.
If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....
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Online, everything is a competition. If your website isn’t healthy enough to compete, you lose, which in many cases affects the profitability and viability of your business.
If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it.
Here is a five-point training regimen that will help you whip your website into shape and be a true contender in online marketing...
Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?
What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...
In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.
The only catch is they can be difficult or scary to do.
I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.
This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....
If last year taught marketers one thing, it’s that digital marketing is moving beyond cookies and browsers to deliver the seamless, personalised experiences customers have come to expect.
To help cut through the noise in 2016, Neil Joyce, MD EMEA from marketing technology gorup Signal, zooms in on four problem areas of 2015 and the solutions that will make all the difference in 2016....
Consumers will only pay attention to you when they’re motivated to do so. Interaction and education along the buyer’s journey is the best way to gain their attention and keep it. Obviously, you need to understand your target consumers before you can offer something valuable or helpful to them, but, once you’ve gained their permission to market to them, you can be strategic about guiding them along the buyer’s journey and positioning offers at just the right moment.
What is the Buyer’s Journey?
The buyer’s journey includes the steps that consumers take in the buying process. After buyers become aware of their needs and begin researching solutions, they generally proceed to three additional stages: Consideration, Recommendation and Purchase. These buyer journey stages map closely to the Lifecycle Marketing stages within the Sell phase: Educate, Offer and Close....
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.
But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).
When we set out to design, build and deliver a great customer experience or anything else for that matter, we can tend to make assumptions about who it is for, what they like, what they prefer and what they enjoy.
However, in the face of ever changing consumer behavior, can we be sure that our assumptions are correct? Here’s a few examples of assumptions that we many of us may make and some new, alternative and conflicting data that might make us pause for thought....
The one critical step you must complete before planning your marketing strategy?
There are 3 phases to the Segmentation step:1 - Market Segmentation Divide the broad target market into subsets of buyers who have common needs and priorities.
The Problem Not all markets are created equal... Determining which customers to serve with which marketing channels can be difficult. Multiply your customers’ diverse needs by the many marketing channels available. Pursuing markets that are too wide often means that you’re aiming off-target. Gain a clear understanding of market segments. This will prevent limited sales and marketing resources from misallocation. Broad markets need to be divided into subsets of buyers who have common needs and priorities.
The Solution To complete the Market Segmentation phase, you need to answer the following questions: - How big is our market? - What is its growth rate? X- What are the needs of the market? How are these changingd?x - What should be our go to market strategy for each product/service/solution? - How do my competitors go to market? - What are the strengths/weaknesses of our marketing team? - What are our opportunities/threats in the market? - For our solution set, what is lifecycle stage of adoption are our buyers?...
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Good reviews can make a big difference to small business and these tips will help you get get customers to give you a boost.