From vwo.com - September 16, 2015 2:03 AM

Is there a concept like ‘a complete product page’?


Chances are if you have ever found yourself on an eCommerce product page you have figured out the basic elements

  • :The Headline
  • The Product Image
  • The Product Specifications
  • Pricing
  • The Call to Action buttons
  • The Payment methods.


Shouldn’t that be enough to make a sale? The user lands on your product page, a self explanatory title to the product he wants finds him, he reads the specifications (color, size, material, make, model, related features), after a glance he starts to look around for the payment methods. He likes it, presses the CTA button and bam! Sold! Works like the good old brick and mortar stores, or not?


The better question is; Is there something like complete shopping experience?


The answer is ‘Yes’. There are 101 elements to put together on a product page to complete that experience. If you are one of the lazy lot like most, there’s a quick checklist to save at the bottom of this page....