Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Viral Sharing Tactics For Your Product Launch Strategy

4 Viral Sharing Tactics For Your Product Launch Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - May 30, 2014 11:31 AM

In this article, I’ll examine a handful of ways in which companies get people to start sharing their product (aside from features that live within the tool).


...Incorporating features that make your product highly-sharable from the get-go is key. When done right, these kinds of features––such as integration with pre-existing, well-known tools and referral rewards––can contribute significantly to sustainable, long-term growth. Luckily, they are no longer seen as belonging solely to the domain of the engineering team; the rise of growth hacking has put the ball in the technical marketer’s court.


But come launch time, what you do outside of the tool in order to get people to share and talk about your product is also critical. It can give you that little extra push you need to gain initial traction and generate buzz. Plus, planning and executing these tactics is a lot of fun....

Jeff Domansky's insight:

Excellent social marketing product launch tips and case studies from BuzzMetrics.

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Eloisa Salburua's curator insight, June 2, 2014 2:49 AM

Mejorar Que heno El Nivel de Traducción ......
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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - December 31, 2013 11:31 AM

Are you looking for rich and insightful blog posts to boost your social media marketing?


We asked our writers to share their favorite social media blog posts.


What follows is a gold mine of content you can apply to your marketing in 2014...

Jeff Domansky's insight:

Absolutely a must-read for any marketer in 2014. Highly recommended. 9/10

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Create a social media marketing plan | Advisor.ca

Create a social media marketing plan | Advisor.ca | Public Relations & Social Marketing Insight | Scoop.it
From www.advisor.ca - May 3, 2013 2:58 AM

The steps and costs of integrating social media into your marketing strategy.....

 

When people hire me to help them integrate social media into their marketing strategies, the first step is drafting a comprehensive document that lays out the following:

- Target market

- What terms prospects use to search for them online

- Preferred social media platforms

- How they’ll brand them

- How they’ll drive traffic to their main website or blog

- How they plan to connect with followers

- A specific strategy for each network (you may post different content and have a different client base on Twitter versus LinkedIn, for instance)

- What their competitors are doing on these chosen platforms...

Jeff Domansky's insight:

Here's a really great outline for a marketing plan and it's most important components.

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Leon Thomason's curator insight, May 9, 2013 1:14 AM

Developing a media plan is a very vital part of any IMC campaign as is the need to integrate social media in the forever changing marketing environment. The first step is drafting a comprehensive document which addresses;

1. The target market

2. What terms prospects use to search for them

3. Preferred social media platforms 

4. How they'll brand them 

5. How they'll drive traffic to their main website/blog

6. How they plan to connect with followers 

7. Specific strategy for each network

8. What competitors are doing

 To fully adapt this strategy of developing a media plan for online market it is important to evaluate its effectiveness and efficiently in order to make changes where need be.
Wincy Cai's comment, May 9, 2013 4:52 AM
Social media can be an incredible tool for any business. Developing a media plan will helps determine all the factors business needs to take into consideration before deciding on a media strategy.
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B2B social: five case studies from brands achieving great results

B2B social: five case studies from brands achieving great results | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - January 15, 2014 2:44 AM

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.


A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.


That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).I’ve previously highlighted five B2B companies that were achieving success in social marketing, but here are five new case studies to give further insight into social platforms for B2B marketing...

Jeff Domansky's insight:

Econsultancy provides great marketing lessons from case studies of Maersk, SAP, DocuSign, Screwfix and AGCO. Recommended reading. 9/10

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Not All Content Marketing is Created Equal: Location, Size, and Scope | Marketo

Not All Content Marketing is Created Equal: Location, Size, and Scope | Marketo | Public Relations & Social Marketing Insight | Scoop.it
From blog.marketo.com - June 11, 2013 1:21 AM

A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.

 

As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider:

- Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both?

- Size: How many employees does your company have? Seven? Seven hundred? Is it just you?

- Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...

Jeff Domansky's insight:

Location, size and scope are the fundamentals for your content marketing strategy. it's critical to accommodate them in your marketing strategies.

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Preeti Kaur's comment, June 18, 2013 9:45 AM
thanks jeff...the article made a great read...but do you believe b2b and B2C need the same form of content marketing???
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