Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Public Relations & Social Marketing Insight | Scoop.it

Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.


To create a basic marketing plan, we must be aware of:


-Who our customers are


- What marketing strategies our competitors have


- What competitive strategies we should adopt


- The demographics should focus on


- Where the customers live


- How we are going to reach them.....


Via janlgordon
Jeff Domansky's insight:

Good blueprint for building an effective marketing plan from Curatti.

janlgordon's curator insight, April 20, 2017 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community

Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list is the company’s variation on a mission statement and is made up of ten core values. As I read through the list I kept hearing a single word echoing through my head; though it doesn’t itself appear as an entry I feel that a struggle to promote integrity is central to the company’s principles.

 

This includes integrity in terms of product quality, brand identity as well as customer satisfaction. This article will provide an overview of Skooba Design’s online marketing strategy; in particular how Skooba articulates it’s brand’s identity to its customers as well as what the company does well and what other businesses can learn from them....

Jeff Domansky's insight:

What does your online marketing strategy look like and where is it strongest or weakest?

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