Public Relations & Social Marketing Insight
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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:17 AM

Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.


To create a basic marketing plan, we must be aware of:


-Who our customers are


- What marketing strategies our competitors have


- What competitive strategies we should adopt


- The demographics should focus on


- Where the customers live


- How we are going to reach them.....


Via janlgordon
Jeff Domansky's insight:

Good blueprint for building an effective marketing plan from Curatti.

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janlgordon's curator insight, April 20, 2017 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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Content marketing: What is more important than strategy?

Content marketing: What is more important than strategy? | Public Relations & Social Marketing Insight | Scoop.it
From jgodigital.com - October 30, 2013 2:26 AM

In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself.


I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.”He wasn’t promoting mediocre strategies. He was emphasizing the most important reason for strategic planning: to EXECUTE a strategy that achieves your business objectives.Otherwise, there’s no point in strategic planning....

Jeff Domansky's insight:

How to execute content marketing strategy to compete on the social Web in real-time.

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Why Facebook is blue: The science of colors in marketing | The Buffer Blog

Why Facebook is blue: The science of colors in marketing | The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - April 29, 2013 9:14 AM

How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me I can see all of blue.” Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions. After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Let’s dig into some of the latest, most interesting research on it....

Jeff Domansky's insight:

Just an excellent post that provides great depth on the impact of color in marketing. Mark Zuckerberg aside, there are relevant case studies, examples and also a good read. Highly recommended.

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MTD's curator insight, April 29, 2013 9:37 AM

Colours have fixed meanings in our heads. You can blend them, twist them,  even subvert them but the meaning's inbuilt. Here, some ideas on how to use them to get ahead. 
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Why We Need to Tell the Truth About Marketing | HubSpot

Why We Need to Tell the Truth About Marketing | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 9, 2014 9:04 AM

...Yes, everyone now carries a full production studio in their pocket, new networks are popping up every day (anyone looked at Ello yet?), and your customers can complain or praise at any hour of the day -- but these all require new skills and resources to be successful. And CMOs are worried. In that same IBM survey, 2/3 of CMOs report they’re not ready to cope with the demands of social media.


To weather it all, we need to collectively start sharing the truth instead of glossing over it. The truth that it can sometimes take more time to properly strategize a campaign than it can to execute it....

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Marketing's changed -- and it's got CMOs worried. CC Chapman explains why.

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Why Inbound Shines for B2B Marketing

Why Inbound Shines for B2B Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.futuresimple.com - October 29, 2013 1:22 AM

Coming up with a coherent strategy for B2B marketing can be difficult because of all the variables involved, but one take that must be considered above all others is inbound marketing. A buzzword of the internet marketing community, inbound marketing is essentially about leading already-interested customers to your business instead of reaching out blind—and that’s exactly why it works best for B2B marketing. Inbound targets resources well and builds a system that will keep generating leads in the long term.


Still not convinced? Here are just some of the reasons why inbound marketing works particular well for B2B marketing, and why you should be considering it seriously if you run a B2B enterprise....

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More proof that inbound marketing delivers.

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Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community

Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 16, 2013 1:08 AM

While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list is the company’s variation on a mission statement and is made up of ten core values. As I read through the list I kept hearing a single word echoing through my head; though it doesn’t itself appear as an entry I feel that a struggle to promote integrity is central to the company’s principles.

 

This includes integrity in terms of product quality, brand identity as well as customer satisfaction. This article will provide an overview of Skooba Design’s online marketing strategy; in particular how Skooba articulates it’s brand’s identity to its customers as well as what the company does well and what other businesses can learn from them....

Jeff Domansky's insight:

What does your online marketing strategy look like and where is it strongest or weakest?

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