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Scoop.it!
In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way. 
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Scoop.it!
In my opinion a better way to capture positioning would be to bring the elements together into something that I could stick on the wall and refer to often. I’ve usually used a “canvas” – like structure to capture positioning that looks something like this:
Jeff Domansky's insight:
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
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Howard Tullman's trends are definitely worth reading by marketing strategists. 9/10