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Princeton psychologists learned that first impressions form in less than a second. Sounds crazy but it’s not.
Even though we consider ourselves logical and modern human beings, the majority of our decisions are made by the ancient, instinctive subconscious part of our brains, sometimes referred to as our “reptilian brain.” That doesn’t mean that the quality of our decisions is lowered; some, like Malcolm Gladwell in Blink, argue that quick, gut-level decisions are actually better and save us time and agony.
Let’s explore how emotions play into modern-day marketing and why....
The most successful brands instill emotional marketing into their messaging, story, and advertising. Learn how to implement emotion in your campaigns here.