Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Public Relations & Social Marketing Insight | Scoop.it
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing
Jeff Domansky's insight:

Are you a content marketer? Here's how to make the most of trends for social marketing results.

Olivier Milo's curator insight, October 20, 2014 11:46 PM

Has your company recruited a Director of Content yet? Here's why they should.

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How to Create Great Content That Drives Traffic

How to Create Great Content That Drives Traffic | Public Relations & Social Marketing Insight | Scoop.it

I think you’ll agree with me when I say: Getting your content to stand out today is HARD.


In fact, according to one source, there are over 2 million blog posts published every single day[1].


In other words, when you hit your WordPress “publish” button, you’re one of 1,999,999 other people doing the exact same thing.


Despite the intense competition, you may have noticed that certain people are able to generate hundreds of Tweets, backlinks and visitors to everything that they put out there.


If you’ve ever wondered “how do they do that?”, you’re in for a real treat.


Because today I’m going to pull back the curtain and show you EXACTLY how to write (and promote) a piece of content that generates thousands of laser-targeted visitors to your site....

Jeff Domansky's insight:

This is an epic post from Brian Dean, and I do mean epic! He's loaded it up with tips and strategic advice. It's a must-read for every content creator and social marketer.  Highly recommended 10/10

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Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing Vampires: What’s Sucking the Life Out of Your Content? | Public Relations & Social Marketing Insight | Scoop.it
Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month. Maybe, you have something stalking you from the shadows… Maybe something is steering you down dark paths you’d normally avoid… Maybe… you have a vampire in your midst, and nowhere would it be more apparent, than in your content.

Your content, you see, is a reflection of the lifeblood of your organization. It carries all the qualities, characteristics, and attributes that make your organization unique and valuable to your target audience. Certain dark forces, however, can eat away and this energy in your content. These marketing vampires can manifest themselves in multiple forms, so to swiftly slay these evil spirits, here are 5 of the most common vampire varieties along with their most effective weaknesses.
Jeff Domansky's insight:

Scary, what content marketing challenges we face.

Liza Viana's curator insight, October 20, 2014 11:15 PM

A spooky narrative that speaks to the importance of content - and how to get our of the scary rut of just not feeling you've got your content as together as it should be.