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Pop culture and science fiction have ostensibly redefined artificial intelligence – or AI – to describe a futuristic world with robots and space-age innovations. Yes, it’s cool. And yes, it’s all the rage again, but more in the form of smarter systems and prescriptive recommendations, not Hal 9000.
Simply put, AI means making computers and machines capable of human-like, intelligent behavior. For businesses today, the promise of AI is to improve customer engagement by better anticipating customer needs and optimizing work to provide more relevant customer experiences. Recent advances in data processing speeds, big data processing, and machine learning methods – all at lower costs – means the promise of AI can be even more easily extended to most any customer engagement scenario.
But what will AI mean for marketers? Ironic as it might sound, AI technology will actually help marketing become more human. While there is talk of AI replacing marketers’ jobs, in reality it will be an asset that will make marketers more insightful, effective, and smarter about how they engage with customers and deliver meaningful experiences....
Interesting perspective on artificial intelligence and what it means for marketers. H/T Frank Strong for this article.