Public Relations & Social Marketing Insight

The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
 
The problem isn't that the marketer's role has fundamentally changed in the digital era. Rather, the technology they're expected to use is continuously transforming. Meticulous data management, stellar content and an optimized cross-channel approach have become expected. Unfortunately, many managers at agencies have a hard time keeping up.

"The Future-Proof Marketer in 2015," a new guide from Grovo, explains how organizations can educate a new kind of marketer—one with a keen sense of how customers interact with brands, content and products. These are the skills the guide covers in detail....