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Scoop.it!
Arguably the biggest shift in consumer behavior in the last few years has been the explosion of devices and the number of screens in a consumer’s life. That has a major impact on media consumption and how marketers reach consumers. 
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Scoop.it!
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
Our attention spans seem to be following the development path of micro-processors. Smaller and faster.
The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.
Dinner parties could soon become 15 minute events....
Jeff Domansky's insight:
Really enjoyed this Jeff Bullas post and his tips on how to go long with shorter content...
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Scoop.it!
Traditional marketing ruled for over one hundred years and not only endured the last 50 years of television, but thrived. Alas, the Internet is proving a more formidable foe to the notion that all it takes to get market share is to interrupt your prospects over and over again until they buy out of sheer brain-washing!Here is an infographic on where on the Internet companies are pursuing content marketing and the results they’re realizing and their plans for the next year. Where do you stand on content marketing and how are you using it to help your business?...
Jeff Domansky's insight:
We knew it! ;-)
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The many-screen marketing challenge nicely captured by Tom Fishburne.