It’s almost time to say goodbye to 2013, and that of course means saying hello to a whole roster of digital media trend predictions for the new year. But as far as we know, no one has a crystal ball, and the digital media world changes so quickly that it’s hard to really predict much of anything.That’s why Digiday asked some brand executives to weigh in on some of the bigger brand predictions they’ve heard — and call BS. From real-time marketing actually getting better to brands figuring out storytelling — see why these predictions need a reality check....
Valuable insight and recommended reading for marketers. 8/10