Public Relations & Social Marketing Insight

Social media marketing is being similarly watered down. It turns out that likes and follows might not mean as much as we once thought they did.

In fact, according to a recent Advertising Age survey, just 11.5 percent of marketers say social media has actually made a positive, quantifiable impact on their brands.

In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled messages from brands.

Here are four strategies that will help your marketing songs be heard in 2017....

Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.

Our attention spans seem to be following the development path of micro-processors. Smaller and faster. 

The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.

Dinner parties could soon become 15 minute events....