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Exploding Kittens launched via Kickstarter in January 2015 and raised $8.8 million in 30 days.
It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International.
“It plays into the nesting trend,” said Juli Lennett, toy industry analyst at NPD Group. “More people are binge watching and cooking at home, and they’re also playing board games at home, rather than going for an expensive night out. Instead of Snapchat or texting, it gives people an opportunity to come together face to face and have fun.”
Along with Star Wars, there are Pokemon, Disney and Jurassic World board games, to name just a few.Riding this wave is Hasbro, owner of the granddaddy of board games, Monopoly, which debuted in 1935. The game’s latest Token Madness contest about which tokens to keep or remove from Monopoly scored 4.3 million votes on social media. Brands got in on the action, too: Zipcar ran a #SaveTheCar social campaign, and the New England Aquarium hosted a #VotePenguin campaign on Facebook Live....
Board games are experiencing a surge in popularity with families and millennials. I'm ready to play Wide World!