Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience

Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience | Public Relations & Social Marketing Insight | Scoop.it

It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts.


“We’re in a golden age of visuals, and content is king,” says Pam Grossman, Getty Images’ Director of Visual Trends. “2017 is all about images that are bold, impactful, and evocative.


”Each year, Getty releases an annual trends report on the types of images that most resonate with viewers and leave lasting impressions. Here’s a look at the 2017 list, inspiring examples from brands, plus tips on incorporating these new visual cues into your content marketing. ...

Jeff Domansky's insight:

Here’s a look at Getty Images' visual content trends for 2017, inspiring examples from brands, plus tips for incorporating these visual cues into your content marketing. Get the picture? Good reading.

donhornsby's curator insight, March 7, 2017 1:54 PM
Virtuality is about the cutting edge technologies that make these new realities possible, but even more so about the changing definition of being human in an age that continues to elevate our existence.
 
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Marketing in the Netflix Era: Accommodating Your Buyer’s Appetite to Binge - Kapost

Marketing in the Netflix Era: Accommodating Your Buyer’s Appetite to Binge - Kapost | Public Relations & Social Marketing Insight | Scoop.it

When’s the last time you watched just one episode of House of Cards in a sitting? As marketers, we’ve entered a new era of content engagement—one in which interested buyers consume content much in the same way they “binge-watch” their favorite shows on Netflix.


We’ve put together a new infographic to help you understand, at a glance, what the Netflix era means for marketers and why leading brands are shifting from scheduled to always-on marketing. Here’s a quick summary of the key takeaways....

Jeff Domansky's insight:

Can binge marketing be far behind binge consumption in the Netflix era? Good read.

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