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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - April 17, 2014 9:46 AM

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....

Jeff Domansky's insight:

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10

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79% of consumers have used reserve-and-collect in the past year

79% of consumers have used reserve-and-collect in the past year | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - August 29, 2013 8:46 AM

Almost two-thirds of consumers (63%) have bought products online before collecting them in-store at least once in the past 12 months, while 16% use reserve-and-collect at least once a month.


Overall around a fifth (22%) of consumers said they have never used the service, which is actually a very slight increase compared to 2012 when the figure stood at 20%.


Even so, the data highlights the continuing importance of reserve-and-collect services for multichannel retailers as a sales tool. The Multichannel Retail Survey, conducted using the Toluna survey tool, also found that 50% of respondents had abandoned a purchase online due to unsatisfactory delivery options....

Jeff Domansky's insight:

For retailers and small business, there is some fascinating insight into disruption in retail and what the future may look like.

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