Public Relations & Social Marketing Insight

It seems like the platforms that have been around for a while get updates every other week, and new platforms emerge faster than you can count. One trend that binds these new and updated platforms together? Users and the convenience that social offers them.

Honestly, people don't want to bounce around from site to site to get what they want, and social media platforms have been making some changes to accommodate them. Because giants like Facebook, Twitter, Snapchat, and Instagram have made it easier than ever for businesses to leverage and users to engage with, social is a one-stop shop for audiences.

Your audience is constantly online and in social media apps. To find out what that means for your brand, here are four of the biggest changes in social media you need to keep on your radar:...

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....

Social media marketing is being similarly watered down. It turns out that likes and follows might not mean as much as we once thought they did.

In fact, according to a recent Advertising Age survey, just 11.5 percent of marketers say social media has actually made a positive, quantifiable impact on their brands.

In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled messages from brands.

Here are four strategies that will help your marketing songs be heard in 2017....