7 Ways to Make the Most of Your Marketing Data – Insights from &THEN 15 in Boston | thedma.org | Public Relations & Social Marketing Insight | Scoop.it
From thedma.org - October 15, 2015 12:47 AM

Facing a flood of consumer data from multiple channels and sources, how can companies make smart decisions about targeted marketing?


It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. The standing room only panel was led by marketing leaders from GE, AOL and eBay, who passed on the following key lessons to those in attendance....