Forget adblockers – one local newspaper site has inspired a ‘content blocker’ | Public Relations & Social Marketing Insight | Scoop.it

What we need in the adblocking debate is a fresh perspective. Cue Birmingham website Paradise Circus, which has today released a browser extension to get rid of all that pesky journalism slowing down your daily advertising consumption:


“The ads are really getting bogged down by all that news… what if we could just turn that off? Surely we could hand that 9.3% of processor time back to the stuff that matters… back to ad trackers, and flash popovers.”


The extension strips out all the ‘content’ on the Birmingham Mail website so that advertising can load quicker....