Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million

How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - May 16, 2016 1:35 PM

A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.

At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.

But in less than three years, Bezos has completely changed the outlook of the 140-year-old newspaper. Its readership has exploded, and its content has become more suitable for the digital world.

Here's a look back at how Bezos revitalized The Washington Post since taking over less than three years ago....

Jeff Domansky's insight:

So maybe we shouldn't write off traditional/legacy media so quickly after all?

more...
rodrick rajive lal's curator insight, May 19, 2016 1:22 AM
I guess print is still in, and a lot can be done to re-invent traditional media!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Former NY Times Editor Bill Keller On Tech Cults, Native Advertising And The Benefits Of Buyouts | Forbes

Former NY Times Editor Bill Keller On Tech Cults, Native Advertising And The Benefits Of Buyouts | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - March 15, 2013 11:12 AM

Bill Keller obviously has something of a love/hate relationship with the internet. The former New York Times executive editor has written columns questioning the societal value of Twitter and web news aggregators like the Huffington Post. On the other hand, he’s rather active on Twitter, where he has more than 50,000 followers, and it was under his tenure that the Times became an enthusiastic user of that platform, among a slew of other digital technologies.

 

And now he’s officially a new media guru, having been a speaker at SXSW Interactive in Austin this week. Keller, who’s been writing for the Times’s Op-Ed page since handing over the top job to Jill Abramson in 2011, was a guest on a panel about digital bullying. After that discussion, I caught up with him for coffee and a chat. When I asked if it was okay to record our conversation, he quipped, “That depends what you’re going to ask me.”...

Jeff Domansky's insight:

Weekend must-read...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Infographic: the Rise of Entertainment on Demand | AdWeek

Infographic: the Rise of Entertainment on Demand | AdWeek | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - May 5, 2015 2:26 PM

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of new online programming, and it all comes in an increasingly on-demand marketplace.


According to data compiled by Ninja Metrics, streaming services cost 39 percent less than a bundle of expanded basic cable channels. Meanwhile, music downloads are down and streaming is up.
Here's a look at the rise of entertainment on demand....

Jeff Domansky's insight:

Interesting to see how YOU fit into this changing picture of on-demand media.

more...
Jeff Domansky's curator insight, May 5, 2015 6:00 PM

Interesting to see how YOU fit into this changing picture of on-demand media.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn