Public Relations & Social Marketing Insight

The Seattle Times—and many publishers like them—is in an interesting place.

These are some of the big challenges that The Seattle Times, one of the largest daily newspapers in the Western U.S., has looked to solve. And solve they have!

With huge increases in social traffic and a smart and simple content workflow, The Times has made grown by leaps and bounds with its new social media strategies. Here’s a bit more about the tools and workflows that are helping them reach the next level on social media.

... According to special custom research conducted by GfK MRI, 43% of adults who read the July issue had first heard about Jenner’s appearance on the cover from social media. Furthermore, 40% hadn’t read Vanity Fair in the previous 12 months, with 47% of these between the ages of 18-34 -- indicating that the magazine reached a huge number of new readers, thanks in large part to social media.

The engagement didn’t end there: 58% of respondents said they discussed the Caitlyn Jenner article with other people, 20% passed the article along to someone else, and 8% saved the article for future reference. Turning to future readership, 37% of the new readers said they were “very likely” or “extremely likely” to read other issues from Vanity Fair, and 31% of all respondents said they were “very likely” or “extremely likely” to visit the VF Web site after reading the July issue....