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The new Cision State of the Media 2016 Report helps communication professionals stay on the cutting edge with insights gleaned from a survey of 346 journalists, bloggers and influencers and as well as analysis from Cision’s Media Research Team.
The annual report looks at the trends that shaped the media in 2015 and what we can expect in the years ahead, so you can shape your outreach accordingly and earn more media mentions. Here is a brief overview of several key findings from the report: Social: The Value of Social MediaToday, journalists are increasingly using social media, making it a valuable platform for communication professionals to engage and establish rapport. The report found that 73 percent of journalists use social media to build relationships and 72 percent use it for marketing and promotion....
Every day, new technological innovations change the way journalists engage with their audiences. As these relationships evolve, so too does the relationship.