Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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ICFJ: Newsrooms Around the World Are Falling Behind in Digital Era - MediaShift

ICFJ: Newsrooms Around the World Are Falling Behind in Digital Era - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era. That is the conclusion of the first-ever global study on how news media are adopting new technologies, conducted by the International Center for Journalists (ICFJ).

 

Against this background of immense challenges for the news industry, there is some good news: Digital news is making tremendous headway worldwide.

 

The journalism community has long discussed how the digital revolution is impacting news media. Our study, The State of Technology in Global Newsrooms, focuses on a missing link in this debate: What technologies are journalists around the world using and how?

 

We conducted the survey in 12 languages, and heard from more than 2,700 newsroom managers and journalists from 130 countries. This massive response identifies specific challenges the industry faces: a technology gap, unmet training needs, lack of audience engagement, concerns about building trust, an information security shortfall, and new revenue streams. The study also identifies the digital leaders and laggards....

Jeff Domansky's insight:

This piece is co-authored by Sharon Moshavi and Fatima Bahja. Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era.

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BuzzFeed Is Now Bigger Than AOL And Craigslist In The US

BuzzFeed Is Now Bigger Than AOL And Craigslist In The US | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast.


Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees")....

Jeff Domansky's insight:

With impressive growth, real revenue and profitability, BuzzFeed offers valuable lessons for traditional media.

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