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Better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings victories to seemingly everyone.
Several networks are closing out 2015 by declaring calendar year ratings wins, some in the traditional demographics, others in more creative categories. It's the TV version of "everyone gets a trophy." Here's a rundown of which networks seem to be on top in certain demos this year, according to Nielsen...
To me, this shows the reason why traditional network TV is losing ground to social TV. No differentiation and very little true innovation.