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Scoop.it!
The owners of the new pizza place in my neighborhood could use a little media training. I say this a bit tongue in cheek… After all, they’re a brand new small business and will likely have little to no interaction with the media. However, their messaging and communications skills could certainly benefit from some help. So please allow me, pizza place around the corner, to give you and our readers a few pointers gratis. Here's why.... 
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Scoop.it!
Many journalists are willing to share the basics about the stories they’re working on, and any insight they offer will help you better prepare.
I mentioned that you shouldn’t conduct an interview the moment reporters call. Instead, I advised that you should offer to return their calls promptly, and for you to take at least a few minutes to prepare for the interview before you speak.
But before you hang up from that initial phone call, take a few minutes to “interview” the reporter. Many journalists are willing to share the basics about the stories they’re working on, and any insight they offer will help you better prepare....
Jeff Domansky's insight:
Key media training and media interview tips from Brad Phillips, a.k.a. Mr. Media Training.
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Burned by rudeness. Media training and customer service should be on the menu for every business