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Scoop.it!
While not all of this information will be new to you, it will serve as a useful tool and checklist when you have media interviews approaching. The goal with any media interview should be to communicate your messages with real impact, while strengthening the reputation of your organisation. This guide will give you the best chance to make that happen. We will look at seven areas you’ll need to address in order to properly prepare your spokespeople... 
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Scoop.it!
Lee Feinstein, the former U.S. ambassador to Poland, has an impressive résumé. He served under two presidents (Clinton and Obama), worked at the Departments of Defense and State, and is a prolific author. Today, he serves as the Senior Transatlantic Fellow for the German Marshall Fund.
Jeff Domansky's insight:
Brad Phillips highlights a common problem with Internet and Skype interviews. Calling from what looks like your teenager's room is bad for your reputation and the credibility of your message.
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The key to a successful media interview is preparation. In this guide, Harvey Leach shows you everything you need to do in order to properly prepare your spokespeople.