Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Russian project will detect a face in any TV channel in real-time

This Russian project will detect a face in any TV channel in real-time | Public Relations & Social Marketing Insight | Scoop.it

These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.

A team of Russian developers have released an AI powered algorithm that tracks all world leaders activities in all media. Based on the information the Verso service analyzes the impact of each President/Prime Minister and shows a rating for them in real-time.

Verso is an experiment to utilise algorithms designed to rapidly recognise faces (even blurry ones) which were developed at Moscow State University,

Once a second the Verso platform takes a screenshot of a set of monitored TC channels. All the faces it detects are run through the computer vision processing, to see if there is one which matches the person the researchers are searching for.

The algorithms it uses are able to tell in milliseconds if a person is at least a 99% match, even with blurred or turned heads. The data it delivers to its site is in real-time....

Jeff Domansky's insight:

You too can monitor TV and visual media with the latest artificial intelligence tool from Russian developers. No, seriously.

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Top 10 Free Social Media Monitoring Tools - Brandwatch

Top 10 Free Social Media Monitoring Tools - Brandwatch | Public Relations & Social Marketing Insight | Scoop.it

The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy.


When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs. That being said, let’s take a look at some of the best free monitoring tools...

Jeff Domansky's insight:

I'm willing to bet that you'll find several new-to-you tools on this list. A very good resource.

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