Public Relations & Social Marketing Insight

Compared with the rest of Europe, UK PR agencies are least happy with their media monitoring, and are keen to find a comprehensive way to measure social media claims latest research...

Social media monitoring is no easy task. The technological and logistical challenges are significant. Kantar Media company Press Index has just published a survey on social media and media monitoring practices in public relations agencies across Europe, and it paints a mixed picture.

Clemence de Termont heads up Press Index in the UK. She believes that the results suggests PR agencies may be spending too much time on this task and need to review whether they are getting the most out of their current media monitoring solutions.

UK PR agencies are the least confident about monitoring tools. As de Termont explains: “Most of those surveyed believe they have the necessary tools to effectively monitor the media, but In the UK only 53 per cent of respondents share such confidence, reflecting a more advanced and demanding market."...

[Interesting look at social media monitoring challenges ~ Jeff]

One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools. Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.

Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh.

This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence. The 20 are as follows...

[Thanks to Dirk Singer for this excellent resource - JD]