Public Relations & Social Marketing Insight

Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function.

Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers.

NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....