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Scoop.it!
Reputation monitoring for your business or brand is a critical part of your online marketing strategy. You need to know whether people are using your brand name or talking about your company on the Internet. You also need to keep up with the social activities & mentions of your competitors. In this post, we're going to look at the top 10 tools under $100 a month that you can use to monitor your brand & your competitors on social media....
Jeff Domansky's insight:
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you 
Scoop.it!
You need to know whether people are using your brand name or talking about your company on the Internet. You also need to keep up with the social activities & mentions of your competitors. In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media. But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...
Jeff Domansky's insight:
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.
Gonzalo Moreno's curator insight,
November 7, 2014 3:51 AM
Affordable tools to examine OnLine Brand pressence and reputation. 
MJUNCKE's curator insight,
November 7, 2014 11:01 AM
some useful Tools to monitor your online activity!
Scoop.it!
There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....
Jeff Domansky's insight:
Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.
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Scoop.it!
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Jeff Domansky's insight:
Useful list of 15 social media monitoring tools you can use. Check them out.
Scoop.it!
The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers. However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012. PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....
Jeff Domansky's insight:
55% of corporate directors believe their companies are not monitoring or not monitoring effectively for potential PR problems. More interesting data in this research report for PR, crisis and reputation managers. Valuable reading 9/10
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