Public Relations & Social Marketing Insight

Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid.

It seems the choice now is even more bewildering. A November 2015 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 242 tools now available. However, the number of new tools has decreased. Of these sevices, 187 are paid, with the remainder free or using a combined model....

Monitoring what people say about you or your business online is crucial.   It helps build relationships, generate leads and protect your reputation.  Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.

In this article we outline how to use ‘Mention App’ to monitor the web and social media.  It is a very comprehensive and effective tool that is well worth exploring.

My personal experience with mention is very positive.  I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention.  So the following information is well worth reading!...