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BuzzFeed has cracked the code on how to attract an audience. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors.
Thanks to BuzzFeed, the listicle has become de rigueur for those charged with owned media and social channels. Of course, it’s the BF algorithm — hey, the data says a story about Donald Trump’s barber would trigger clicks galore — that does the heavy lifting.
Call it storytelling by the numbers.
Still, we pay attention to BuzzFeed and periodically conduct our own experiments like predicting what would happen if the White House poached BF talent to extend its own publishing empire....
Buzzfeed has grown rapidly over the past years, and have became YouTube sensations. Will over 2 billion views per month, Buzzfeed must keep up with demands. They have a large team at the company that each contribute a role. There PR program is very important in order to keep the up to date with current affairs and new products, with out them they'd be lost. As a PR employee of Buzzfeed it is your job to make sure you are also keeping up to date, nothing worse them handing in old research.