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Scoop.it!
What is Hey.Press? It's a search engine for startup journalists. You search for a keyword, e.g. 'Oculus Rift', then we scour the net to find the most relevant journalists. You can easily build small, highly targeted press lists. How much does it cost? Search is completely free!... 
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Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity. On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots! When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....
Jeff Domansky's insight:
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.
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News today from down under that Qantas Airways is closing its Twitter PR account.
What are they thinking?
This is like going back to the media relations days of the caveman.
Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.
Jeff Domansky's insight:
Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.
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![The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/yuo8VHkIw05wBtopng66Qjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results. Via Sara Duane
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Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is the biggest in this Social Summer series so far....
[Stuart Bruce's presentation is worth viewing; loaded with tips, cases, more - JD]
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Peter Himler shares an excellent list of online influencers to follow including PandoDaily, Business Insider SAI, The Verge, The Wrap, Digiday, The Awl, Mediaite, BetaBeat, VentureBeat, TheNextWeb, Vator.tv, SocialMediaToday and more...
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More than ever before, venture capitalists are digging in. To stay competitive and top-of-mind, VC’s are no longer loaning their advice and their capital, but actual “core” services that portfolio companies need.
This shift isn’t necessarily new. For example, top VC firms like Kleiner Perkins and Greylock play a hands-on role in helping recruit talent. Recently, we’ve seen firms roll up their sleeves for another core competency: public relations....
[Leena Rao shares valuable strategic PR insight - JD]
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Hot on the tails of the PR vs. Wikipedia debate, here's a guide for how PR can edit.
...First the good news; the whole point of Wikipedia is that anybody can edit the content of pages – it’s a crowd-sourced encyclopedia.
Now the bad news; it’s against Wikipedia’s policies for people with a conflict of interest to edit pages. If you represent a brand, you shouldn’t be editing that brand’s page, or any pages that are related to the brand’s areas of business....
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Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching. Editors don't want to make their readers have to struggle to understand your image, so if your design is too wide or narrow for the site you're pitching, you could easily be rejected. With that in mind, Fractl and BuzzStream looked at the main or featured body tag images for 35 of the top publishers to determine the most popular widths. We also looked at any larger layouts and pop-ups to determine a maximum width for each publisher when available. We’ll walk you through four insights below that will help eliminate some of the guesswork during your next design phase....
Jeff Domansky's insight:
Pitching an infographic or visual to top media sites? Here's how wide it should be.
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PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly, She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done. She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me. I wrote back that she had won the jackpot.....
Jeff Domansky's insight:
No excuse for poor pitching practice. These tips are basic but they will help you get your story into the media.
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Press releases with an image or video get shared three times more, and people spend more time with them.
Did you know that just 14% of releases posted on major wire services have been optimized for search? Or that press releases including an image or a video get shared three times more than text-only releases -– and viewers spend up to 30 seconds more time with this content -– but nearly half of marketers do not routinely add images to their press releases?
Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider these four simple tactics to amplify the reach of your news....
[Of course you know these, but just in case you need a reminder ~ Jeff]
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LinkedIn is known as the social network for professionals and a great place to find jobs or clients, or to discover new talent.
- gather intelligence on your market, audience, and competitors.
[Useful social marketing and media relations tips from Elena Verlee - JD]
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Check out the four examples of companies reinventing how they use and present the press release.
Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant.
...This shift in medium and message represents a new era in corporate communications. News now needs to be conveyed in an empathetic tone and delivered in a user-friendly format....
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Why the New York Times is encouraging journalists to set up Facebook subscribe...
It is two months since Facebook launched Subscribe, a feature which allows people to add a subscribe button to their profile and encourage other users to follow their updates.
Subscribe replaces fan pages for journalists and as a result of switching from a page to subscribe, many have seen subscriber numbers soar....
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Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy....
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