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Gangnam Style’ has nearly a billion views on YouTube—and it offers lessons for people who pitch the media for a living.
Remove the sunglasses, peel back the over-the-top suit, and disregard the image of him in his underwear on a toilet: PSY, the mastermind behind the painfully catchy “Gangnam Style,” and that crazy horse dance, is a media-grabbing genius.
Groups as varied as college marching bands to Mitt Romney impersonators have imitated the video. He’s spawned a whole new era of “Gangnam Style” gifs. He’s galloped (literally) with Ellen DeGeneres and Britney Spears, and even managed to score a slot at the MTV Video Music Awards.
The guy is an influencer. His music video—which is now the most viewed video on YouTube—can teach PR pros a thing or two about communicating with the media....
[I'm over this one already but it seems to have legs ~ Jeff]
