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Scoop.it!
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. 
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Scoop.it!
From
moz
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers ...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage. Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....
Jeff Domansky's insight:
Matthew Barby suggests we rethink influencer marketing starting with authors. Its a full circle for blogger and media relations A long post but good reading for PR and markmeeting pros.
Scoop.it!
I get several hundred pitches a week from well-meaning PR people. My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.
Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.
How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...
Jeff Domansky's insight:
David Meerman Scott shares 10 excellent blogger pitch tips starting with don't pitch your product and to be open to other social media response..
Scoop.it!
Prestigious brands like Badgley Mischka, Ralph Lauren and Calvin Klein will take to the runways September 6-13 at Mercedes-Benz Fashion Week in New York. These and other design icons will showcase their Spring 2013 collections, while some industry up-and-comers will carve out a niche for themselves in the highly competitive fashion world.
In anticipation of this event, we’ve used Cision’s media database to compile 50 independent blogs in North America that cover fashion and ranked them based on our Cision Influence Rating. Covering everything from high fashion to athletic footwear, these blogs provides updates of the latest trends, and some can be contacted to help you promote your latest brand....
[Awesome free media relations, blogging, marketing resource from Cision. Kudos to them for making it available - JD]
Scoop.it!
Bloggers are often the recipients of poor pitches to share a company's story. Here are some ways to improve your blogger outreach program.
It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life.
The problem is, the approach is all wrong and will probably put off every blogger they reached out to (and there were some big names in there). Here’s why...
Scoop.it!
Blogger outreach is an important part of marketing and PR strategies. But there's a right way (and many wrong ways) to conduct effective outreach.
...But this post isn’t about influence measurement, really — it’s about blogger outreach. And how to do it in the most respectful, most effective and most fruitful manner possible. My longtime friend Fernando Fonseca had an experience that might broadly be called “influencer outreach” or “blogger outreach” recently that inspired him to blog about it. He was nice enough not to call the brand in question out on their tactics publicly, but we’ll use Fernando’s experience as a case study in what not to do when you’re engaging in blogger outreach. And please, for all that’s holy, heed this advice....
Scoop.it!
Dave Fleet shares a recent Slideshare presentation on better blogger relations including a useful LEAF model - Listen, Engage, Activate and Follow-Up....
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Scoop.it!
I recently received a letter from Dale Dixon, the author of a new public speaking book called Sweating Bullets: A Story about Overcoming the Fear of Public Speaking. Until I received his note, which was accompanied by a copy of his book, Dale and I had never communicated. But the tone of his pitch letter was perfect—and a great example of the right way to pitch a stranger....
Jeff Domansky's insight:
Brad Phillips offers a look at an effective pitch letter by an author to his media training blog. Key lessons? Research, relevance, respect.
Scoop.it!
How To Be Proactive In Your Blogger Relationships... Here’s something to start living by immediately: Rule of thumb: Never try to SELL anything in your first contact with a blogger. That sounds pretty awesome, right? But what should you talk about then? This is where the Honeymoon Outreach Technique comes into play....
Jeff Domansky's insight:
Smarter influencer relations: Learn how to do a Honeymoon Outreach, and why this technique increases your chances of Blogger Outreach success.
Scoop.it!
Even Rodin, the French sculptor who created iconic images like The Thinker, (left) might have a hard time getting his opinions published in some media outlets today. That is, unless the artist also possessed a writing style with a strong viewpoint that was provocative or counterintuitive with a catchy, conversational tone.
Those were some of the pointers from the editorial panelists at a recent PCNY event on pitching opinion pieces, bylined and contributed content. Other desirable criteria include articles with compelling angles that are well sourced and grounded in facts. Self-serving or promotional pieces don’t make the cut. So if a sculptor like Rodin was intent on seeing his name in print or online, he’d be well advised to write about the fine arts category, not focus exclusively on his own masterpieces....
Jeff Domansky's insight:
Smart media relations and blogging advice.
Scoop.it!
Pitching stories to journalists (and bloggers) is at the heart of many public relations campaigns. However, as the media landscape has evolved what makes a successful pitch has changed too....
Scoop.it!
From
gawker
The public relations industry is at best comical, at worst evil, and, for the most part, a simpering crab pot of truth-twisting and careerist ego stroking.
Gawker blows the whistle on lame PR pitches. Essential question when pitching: who cares?
[Chin up with these silly PR pitches - JD]
Scoop.it!
As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same.
In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach.
Influencer marketing—the practice of engaging with an influential audience outside of your target market—can be a powerful tool for brands to promote their content....
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Kelsey Libert's presentation offers useful media and blogger relations lessons and tips.