Public Relations & Social Marketing Insight

Even Rodin, the French sculptor who created iconic images like The Thinker, (left) might have a hard time getting his opinions published in some media outlets today. That is, unless the artist also possessed a writing style with a strong viewpoint that was provocative or counterintuitive with a catchy, conversational tone.

Those were some of the pointers from the editorial panelists at a recent PCNY event on pitching opinion pieces, bylined and contributed content. Other desirable criteria include articles with compelling angles that are well sourced and grounded in facts. Self-serving or promotional pieces don’t make the cut. So if a sculptor like Rodin was intent on seeing his name in print or online, he’d be well advised to write about the fine arts category, not focus exclusively on his own masterpieces....