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Scoop.it!
If you wanted to see clearly into how all the various components of the modern media ecosystem interact, you could not come up with a better real-time experiment than the Donald Sterling story. 
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Scoop.it!
After one of its planes crash landed into San Francisco, Asiana Airlines issued a press release that didn't even acknowledge the victims.
Jeff Domansky's insight:
Unintended PR fail I'm sure as their Twitter feed expressed sympathy appropriately. A subsequent statement got it better but another crisis PR lesson for all.
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This is a gladiator's battle with a full house watching in the internet coliseum.