Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Asiana Airlines: An Unsympathetic Press Release | Mr. Media Training

Asiana Airlines: An Unsympathetic Press Release | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
After one of its planes crash landed into San Francisco, Asiana Airlines issued a press release that didn't even acknowledge the victims.
Jeff Domansky's insight:

Unintended PR fail I'm sure as their Twitter feed expressed sympathy appropriately. A subsequent statement got it better but another crisis PR lesson for all.

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NYT Assault on Battery | 15-Seconds Blog

NYT Assault on Battery | 15-Seconds Blog | Public Relations & Social Marketing Insight | Scoop.it

...The Times pretty much disagreesin every respect. They stand by their story which said that the vehicle did not meet its own promises and that the battery failed, requiring the Model S make the last part of its journey on a flatbed truck.

It is not just "he said" vs "she said" however since Tesla published data captured by their onboard computer which seemed to back up some of what they claim....

Jeff Domansky's insight:

Tesla's big mistake was not researching past stories by the NYT automotive reporter. Naive to say the least. 

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Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily

Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
The seven-time Tour de France winner was stripped of his titles today following a PR campaign that weathered a barrage of criticism for years.

 

...Without taking sides, those of us in the crisis communications field can learn from Armstrong’s PR campaign tactics, fully acknowledging that he crossed the line from offering balance to powering up a turbo-charged spin machine. Some highlights:
• Less is more: A short, strong, well-crafted statement can blunt the sharpest of attacks.

• Taking responses to the masses: A strong social media following is effective in taking your message straight to your supporters, bypassing the media.

• Coordination and consistency: Getting your legal team on the same page as your PR team can help win the courtroom of public opinion.

• Staying on point: Steadily sticking with messaging through the years.

• The big picture: A PR campaign is only as good as the evidence against it.

 

[Lots of lessons from Lance Armstrong's PR and crisis management ~ Jeff]

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What Startups Can Learn About PR and Crisis Management ...

What Startups Can Learn About PR and Crisis Management ... | Public Relations & Social Marketing Insight | Scoop.it
My golden rule of public relations is that “if you don't shape your story somebody else will.” We see this in politics all the time. Think John Kerry and the “swift boat” scandal. Whatever your political view we can all agree ....
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4 crisis PR tips for the Vatican | PR Daily EU

4 crisis PR tips for the Vatican | PR Daily EU | Public Relations & Social Marketing Insight | Scoop.it

...I’ve learned a lot about popes. I love them. So it’s fascinating to speculate about the Benedict’s resignation. Is PR crisis management under way at the Vatican? It makes sense. After all, the Roman Catholic Church has dealt with a number of crises in the past years: protected child abusers, insulted nuns, claims that condoms cause AIDS. blaming scandals on the press, and so on. 

Can the Vatican do more than a resignation to bring the crisis to a faster close? Yes, Here are four more actions to move the compass further in the right direction....

Jeff Domansky's insight:

Why couldn't the Pope cope? 

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Praise for Connecticut State Police spokesperson | PR Daily

Praise for Connecticut State Police spokesperson | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Lt. J. Paul Vance is described as ‘composed yet compassionate’ in handling media inquiries after the unthinkable tragedy in Newtown, Conn.

 

...Last Friday, Lt. J. Paul Vance joined this group after a lone gunman entered Sandy Hook Elementary School in Connecticut and killed 20 children and six adults. For 15 years, Vance has led the public information office for the Connecticut State Police. His tireless work in the days after the shooting has won him praise from journalists, law enforcement officials, and PR practitioners. 

Vance “has been doing a heroic job under terrible circumstances,” said Gil Rudawski, the crisis communication chief at GroundFloor Media in Denver. “He's running on adrenaline now, but exhaustion will set in soon.” ...

Jeff Domansky's insight:

Several excellent crisis management lessons shared in this post from Michael Sebastian at PR Daily.

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Savvy PR can rescue Groupon and Facebook | PR Daily

Savvy PR can rescue Groupon and Facebook | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
The press is hammering the tech companies as investors head for the hills. Amid the doom and gloom, there appear to be opportunities to score some PR wins.

 

...This week the media reported that some of Groupon's early investors cashed in their stock as they headed for the exit. And Facebook's stock price has slid to half of what it was before the social network’s IPO, as original investors dump their shares.

 

It's a tough job to keep notoriously fickle Wall Street investors happy, particularly with the well-established boom/bust record of Internet stocks. Everyone is looking for the next Internet boom companies, such as Google or eBay, but more often they get a Pets.com or Go.com.

 

As with any financial story, the devil is in the details, and that’s where these companies can score some PR wins for their reputations. For instance, although some early investors sold Groupon and Facebook stock, they did so at a huge profit. And the number of early investors who sold is matched by those who stayed on board with the companies....

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