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Scoop.it!
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. 
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Scoop.it!
Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences. There are a lot of articles out there about how to pitch journalists and build relationships with them. And now that social media is so prevalent, many PR pros wonder how it fits into the formula. An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros. For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...
Jeff Domansky's insight:
Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.
Scoop.it!
Dave Fleet shares a recent Slideshare presentation on better blogger relations including a useful LEAF model - Listen, Engage, Activate and Follow-Up....
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Scoop.it!
From
moz
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers ...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage. Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....
Jeff Domansky's insight:
Matthew Barby suggests we rethink influencer marketing starting with authors. Its a full circle for blogger and media relations A long post but good reading for PR and markmeeting pros.
Scoop.it!
How To Be Proactive In Your Blogger Relationships... Here’s something to start living by immediately: Rule of thumb: Never try to SELL anything in your first contact with a blogger. That sounds pretty awesome, right? But what should you talk about then? This is where the Honeymoon Outreach Technique comes into play....
Jeff Domansky's insight:
Smarter influencer relations: Learn how to do a Honeymoon Outreach, and why this technique increases your chances of Blogger Outreach success.
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Kelsey Libert's presentation offers useful media and blogger relations lessons and tips.