Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The sad state of media credibility and trust

The sad state of media credibility and trust | Public Relations & Social Marketing Insight | Scoop.it

Pew Research tracks all kinds of media data but two recent facts stand out:

Only 18% of the public have “A lot” of trust in the information provided by “national news organizations.”

Understandably, only 4% of the public have “A lot” of trust in the information provided by social media.

Media credibility will continue to drop like a hot potato from the top of Trump Tower....

Jeff Domansky's insight:

The election has shown why public trust in media in the US is the lowest ever. More ahead according to Pew Research.

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A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training

A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
This was an offensive and inappropriate tweet. But was shaming this student on the front-page of a college newspaper over the top?
Jeff Domansky's insight:

Brad Phillips shares a thought-provoking post and reflects on editorial judgment in a social media world.

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Social media and the rolling news vacuum | The Media Blog

Social media and the rolling news vacuum | The Media Blog | Public Relations & Social Marketing Insight | Scoop.it

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.


Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.


What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...

Jeff Domansky's insight:

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

Professor Sanabria's curator insight, January 17, 2013 11:12 PM

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!

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Why Are Journalists Publishing Before Checking Facts? - 10,000 Words

Why Are Journalists Publishing Before Checking Facts? - 10,000 Words | Public Relations & Social Marketing Insight | Scoop.it

A new survey from Dutch company ING found that 45 percent of international journalists “publish as soon as possible and correct later,” while only 20 percent always do their due diligence before publishing.


Additionally, the 2014 Study Impact of Social Media on News report, created for PR professionals and journalists, reported that one-third of journalists don’t consider social media posts a reliable source of information. Still, 50 percent said the majority of their news tips and facts come from social.


But journalists don’t seem to mind questions of accuracy too much, since 60 percent said they feel less restricted by journalistic standards in their social media reporting. Twenty-two percent reported that they treat social media posts the same way as traditional methods when it comes to journalism ethics....

Jeff Domansky's insight:

Any wonder why trust in journalism is at an all time low?

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The social media tail mustn’t wag the MSM dog | Columbia Journalism Review

The social media tail mustn’t wag the MSM dog | Columbia Journalism Review | Public Relations & Social Marketing Insight | Scoop.it
A crowdsourced hunt for the bombers was unambiguously counterproductive

 

...There’s an art to working out where to find fast and reliable information, and to judging new information in light of old information, and to judging old information in light of new information. And there’s an art to synthesizing everything you know, from hundreds of different sources, into a single coherent narrative. It’s not easy, it’s not a skill that most people have, and it’s precisely where news organizations add value.


But in this particular case, as Noah Brier points out in a post headlined “Being Part of the Story”, it’s something that millions of people ended up attempting to do, on the fly, anyway:

 

"Everyone wanted to be involved in “the hunt,” whether it was on Twitter and Google for information about the suspected bomber, on the TV where reporters were literally chasing these guys around, or the police who were battling these two young men on a suburban street. Watching the new tweets pop up I got a sense that the content didn’t matter as much as the feeling of being involved, the thrill of the hunt if you will. As Wasik notes, we’ve entered an age where how things spread through culture is more interesting than the content itself."

Jeff Domansky's insight:

Mainstream media hurt itself trying to beat social media to the Boston bombing story.

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