Public Relations & Social Marketing Insight

An article Ragan’s PR Daily ran last week titled “Is the Traditional PR Pitch Dead?” flirted with the notion that it’s possible to practice PR without pitching media and bloggers. The author, Rachel Farrell, concluded (and I agree) that social media is a path to news, not a replacement for it, and that pitching thought leaders and who shape opinion is still a good idea.

The art of the pitch still matters. I’ll go a step further and say that the pitch has never been more important to PR than it is today....

As the demand intensifies to feed the hungry online beast, reporters have to work much faster and smarter. The companies and public relations professionals who adapt to the changing media landscape by offering more to journalists are more likely to earn news coverage. So more of what? What do reporters need these days, and how does it differ from a few years ago? Here are five tips for updating your pitch to media outlets. Let’s call it ADCAP...