Public Relations & Social Marketing Insight

This is a very strange situation, so I should explain. In October, about a month after I'd started my new job as a tech columnist for the Wall Street Journal, long-time New York Times tech writer...Indeed, even after I got the NYT offer, I agonized about what to do. Yes, this is sort of like the agony of choosing between two very delicious pieces of cake, but still. I was on the fence about this, and though I’m thrilled beyond words about the NYT, I really hope those guys at the WSJ know that I bear them no ill will.I’d wish them the best of luck, but they don’t need it.I start at the NYT in February. It will be fun....

As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of all trades, yet still masters of one (or more).

2010 will likely be a time of transition as today's journalists catch up to learn the multimedia, programming, social media, and business skills they'll need to tell their stories online. These new skills are especially relevant to startups that are looking to hire multi-skilled and social media-savvy journalists. Below we've gathered some skills that are quickly becoming basic requirements for the journalist of tomorrow. These skills are presented in no particular order....