Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training

A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
This was an offensive and inappropriate tweet. But was shaming this student on the front-page of a college newspaper over the top?
Jeff Domansky's insight:

Brad Phillips shares a thought-provoking post and reflects on editorial judgment in a social media world.

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Should Brands Have Newsrooms?

Should Brands Have Newsrooms? | Public Relations & Social Marketing Insight | Scoop.it

Marketers need to increase their metabolism, but the idea of building a newsroom isn't right for most. ... Any publisher will tell you that operating a newsroom is an expensive, arduous task. It’s also incredibly difficult to do well, especially if it’s not your business. Add in the many constituencies at a brand, and you could have an expensive nightmare on your hands at worst or a yet another fancy buzzword at best. That could leave brands back where they started: relying on their agencies. Deep Focus recently created its Moment Studio, which specifically focuses on helping brands with real-time marketing. Deep Focus CEO Ian Schafer is a strong supporter of the newsroom content model for brands and sees it as agencies’ role to make it happen....

Jeff Domansky's insight:

An online newsroom used to be for news media. Now with social media proliferation it must meet the needs of many more audiences. That can take more resources and planning. Fresh thinking is needed.

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Sharp Insights from Journalists on Reporting in the Social Media Age | Solo PR Pro | Successful Freelance PR Consulting

Sharp Insights from Journalists on Reporting in the Social Media Age | Solo PR Pro | Successful Freelance PR Consulting | Public Relations & Social Marketing Insight | Scoop.it

During the South-by-Southwest session,Sources in the Social Media Age, Joe Ciarallo, senior director of PR at salesforce.com, moderated a lively discussion with an all-star panel that included Greg Galant, CEO of Sawhorse Media (the group that brings us Muck Rack), Mike Isaac, senior editor at All Things D, and Edmund Lee, media reporter, Bloomberg.

 

The result was refreshingly straight talk and a fascinating flood of quotable insights, the highlights of which I’ve broken into categories below...

Jeff Domansky's insight:

An excellent share from Kellye Crane with valuable media/social media insight.

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How To Give A Tweet-Worthy Media Interview | Mr. Media Training

How To Give A Tweet-Worthy Media Interview | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

 ...A survey conducted by the Pew Internet and American Life Project last July found that more than half of all television viewers use their phones ”for engagement, diversion, or interaction with other people while watching TV” at least once per month.

 

That has dramatic implications for anyone who will ever be interviewed on television, since viewers will inevitably share some of the quotes from your interview on their social networks....

Jeff Domansky's insight:

Super Bowl ahead... get your tweetable quotes ready says media trainer Brad Phillips.

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