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Scoop.it!
How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time. 
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Scoop.it!
...One of the challenges of my work is that I write and speak about strategic marketing. I have to admit something right here: I obsess over the use of my own marketing strategies to market my work. Heck, if I can’t launch my own book, how good are the ideas, right? I was under pressure.
In order to generate the most excitement around Newsjacking, I chose to do some particular things that I hoped would help to launch the book with excitement. These are the ones that worked well for me and that I would do again in the future....
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Jeremy Porter offers valuable tips on real-time marketing and PR.