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Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.
The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.
The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....
Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?
Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.
Press outreach and mass media attention is often a problem for many businesses. Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities....
PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly,
She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done.
She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me.
I wrote back that she had won the jackpot.....
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart? ...Thanks to the power of new information channels such as social networking, online video, and blogging, PR professionals can create and syndicate content at the click of a mouse. Forget a press conference or interview—instead, people and companies push out self-made online videos, blogs, and Facebook posts to avoid the hard questions and control their message.
You are your own media outlet—or at least you can be.
Many of the stories we read or watch on a daily basis - about celebrity feuds, love affairs, or marriages - are phony stories from Hollywood publicists. At the end of every month, I write an article that lists that month’s five worst video media disasters.
A few weeks ago, I saw a video of a media disaster and thought, “This one has to go on the list.” But the more I thought about it, the more I concluded that it may not have been a media disaster at all, but a purposefully staged “fight” to bring more buzz to a television program.
The video involved two of next season’s new judges for American Idol: singers Mariah Carey and Nikki Minaj. Here’s the clip:...
[Fun reading from Mr. Media Training, Brad Phillips ~ Jeff]
Prestigious brands like Badgley Mischka, Ralph Lauren and Calvin Klein will take to the runways September 6-13 at Mercedes-Benz Fashion Week in New York. These and other design icons will showcase their Spring 2013 collections, while some industry up-and-comers will carve out a niche for themselves in the highly competitive fashion world. In anticipation of this event, we’ve used Cision’s media database to compile 50 independent blogs in North America that cover fashion and ranked them based on our Cision Influence Rating. Covering everything from high fashion to athletic footwear, these blogs provides updates of the latest trends, and some can be contacted to help you promote your latest brand.... [Awesome free media relations, blogging, marketing resource from Cision. Kudos to them for making it available - JD]
In the era of the Kardashians and Donald Trump, everyone knows it’s crucial to toot your own horn as often (and as loudly) as possible. Of course, gaining press is a catch-22: you need more coverage because you’re not well-known, and you’re not well-known because you’re not splashed across the front pages. Not all is lost, however. Even if you don’t have a big name, it is possible to get more press and make media connections on your own. You just have to know where to look....
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As a spokesperson, you must understand what reporters consider newsworthy. You can often propel your story from important to newsworthy just by highlighting a different angle.
So, look at that story you're about to pitch, and see which of the following 16 elements it has (hopefully it has several). If you're not prioritizing those elements, turn them into your lead.
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....
There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.
For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....
Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....
It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.
Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”
Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....
Cindy Ronzoni had to refrain from her normal duties as a publicist during Hurricane Sandy. She knew that there are just some days you can't do your job and that it's being responsible by not contacting the press during national disasters. ...The point I am trying to make with this post is that there are just some days that you can’t do your job, and that’s okay. Would it have hurt if I sent out a general media pitch? Probably not. Would my pitch have been read during that time? Probably not. Was the news I had to communicate a top priority in the events of the world? No. So to all those publicists in training reading this post, please be mindful of the news cycle. Refrain from general product pitches during such times as a national disaster, a Presidential election and mass shootings. By not bothering the media during these times, you’ll gain respect as opposed to the real possibility of losing face with them.... [Great reminder that timing is everything when it comes to media relations ~ Jeff]
While catching a reporter's attention seems impossible, a few pitches have lived to tell the tale. Here are the stories of five savvy and successful ones. Do you pitch via email?
Reporters can easily get 50 to 100 pitches a day in their inboxes. That's a lot of mail, and they can't possibly read and respond to it all. Your pitch really needs to stand out.
While it's important for PR pros engaging in media relations to have a solid story and a better news hook, another essential pitching tip is to have a clever way to earn reporters' attention. Here are five examples of creative pitches that worked.... [Nice! ~ Jeff]
Free publicity on the social media sites and in newspapers and magazines, and on TV and radio, is a lot easier with these 50 tips to get you started. Promote a product, market a service, advocate a cause, or take a stand on an issue using these DIY publicity ideas. Whether you need online visibility or offline publicity, or both, small business publicity campaigns and nonprofit marketing pros will find no shortage of tips. [Joan Stewart's 50 free publicity tips page is a gold mine for DIY publicists and media relations managers - JD]
Check out the four examples of companies reinventing how they use and present the press release. Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant. ...This shift in medium and message represents a new era in corporate communications. News now needs to be conveyed in an empathetic tone and delivered in a user-friendly format....
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