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Today’s generation is more obsessed with materialism and consumerism than ever before. This much, we know - it’s one of the truisms of our age, not least because of the unquestioning way the media parrots this very message on a regular basis. See, for example, the Daily Mail, July 23rd...
Of course, regular readers would have spotted that the ‘study’ was conducted by savviloans.co.uk - a personal loans company, who you might argue have a strong commercial incentive to emphasise the importance of keeping up with our neighbours, and buying things we can’t afford.
A quick google for ‘savviloans.co.uk press release’ finds us the source of the story - it really is that simple....
[Ah yes, churnalism. Arghhhhh - JD]
